Translation from German to English

Hmm. Well, if I look at the text and effects of the story and think about it a bit, I would draw the following conclusion: a Japanese porn site is using weblogs.com and the weblogs announced there for porn spam by mirroring these sites (apparently only part of the pages), removing all references to the original site and replacing them with references to their own content. As a result, Google not only finds the content of these weblogs on the blog itself, but also on the pornified mirror.

As a result, this porn site parasitically uses the content to climb higher in the rankings itself. But since they exchange all the links, the backlinks are lost - and of course nobody links to the porn mirror (okay, nobody except Ben Hammersley). This way they can't exploit the actual ranking factor of blogs - the high linking - for their own purposes.

So all in all it's actually a pretty stupid action, especially since the site primarily targets the Asian region - and who enters German search terms there, for example?

It's of course possible that when using Japanese search engines or restricting search results to the Japanese domain space, these sites climb to the top because of the content, since they apparently use the changes from weblogs.com to also change the mirror pages - and thus pretend to be frequently changing pages that rank higher in search engine scanning and thus possibly also in the ranking.

But does it really work? In any case, I haven't seen any porn spam mirrors in my search results. However, what this shows is that we have to reckon with spam appearing in completely different areas. Comment spam already exists in the blogosphere, but website spam is not yet so common. But it will come.

To what extent one can take legal action against this content theft is unfortunately questionable, since copyright doesn't apply everywhere.

The original article is at Ben Hammersley.com, here.