Well, anyone should have already recognized from their previous behavior that they have a contemptuous view of humanity. The advertising campaign is just the latest escalation of all this filth.
When business associations value themselves and their supposed rights higher than law and society, then one shouldn't be surprised by such actions - these aren't slip-ups, no derailments, these are clear expressions of opinion. The heads of the film industry truly are this contemptuous of humanity.
This was just as much not a slip-up as Hohmann's speech...
At heise online news there's the original article.