One Man, One Long List, No More Web Ads - what surprises me about this discussion on "ad blockers threaten the business model of websites that rely on advertising" is that no one questions this pathetic and dumb business idea. It's quite simple: if you run a business and don't make profits, the business idea is simply useless. Find another one. Ad blockers threaten your income? Well, then it's probably time to return to honest work, isn't it?